Search Engine Marketing – Advance Digital Marketing Course

Advanced Online Digital Marketing Course Certificate

admin — Tue, 25 Aug 2020 15:57:34 +0000

In today’s fast-paced digital world, ability to navigate and master the complexities of online marketing is essential for businesses and marketers looking to stand out in a competitive landscape. As digital technologies evolve and consumer behaviors shift, staying abreast of the latest trends, tools, and strategies in digital marketing is crucial for driving growth, maximizing reach, and engaging with target audiences effectively.

Our Advanced Online Digital Marketing Course is designed to provide participants with an in-depth understanding of advanced digital marketing concepts, cutting-edge strategies, and practical skills to propel their online marketing efforts to new heights.

Whether you are an experienced marketing professional aiming to enhance your skills, a business owner seeking to expand your online presence, or a digital marketer looking to stay ahead of the curve, this course offers valuable insights and hands-on training to help you achieve your marketing objectives in the dynamic digital realm.

You’ll Learn

eCommerce Website

Build websites easily, content management tool.

Search Engine Optimization

Optimize content for search engines, attract traffic.

Content Marketing

Content Marketing Strategies for Audience Engagement and Growth.

Search Engine Marketing

Online marketing using paid search ads (SEM).

Social Media Marketing

Build brands, drive sales on social media.

Website Analytics

Track website data to understand user behavior.

Email Marketing

Build relationships, convert leads through email.

Mobile Marketing

Mobile Marketing Strategies for Targeted and Engaging Campaigns.

Affiliate Marketing

Promote Products and Generate Revenue Through Affiliate Marketing.

Hands-on Projects

Transform Theory into Practice with Hands-On Projects.

Course Structure

Build Your Online Presence

Researching, Selecting and Buying Domain Name and Web Hosting

WordPress Installation and Configuration

How to Design a Website

Advanced WordPress & Woo Commerce Development

Main Pages of a Website

Installing Themes and Plugins for Advance Features

Advanced Design and User Experience (UX) for E-commerce

eCommerce Solutions

Advanced Woo Commerce Configuration and Optimization

Product Data Management i.e. ADD, MODIFY, DELETE & EDIT

Scalability and Performance Optimization Techniques

Building High-Converting Product Pages

Advanced Search & Filtering Enhancements

Security and Payment Processing Best Practices

How Do Search Engines Rank Pages?

Search Engine Results Page (SERP)

How to Conduct SEO Keyword Research

Technical Optimisation

Page Experience Ranking Signal

Google Search Console

On-Page and Off-Page Optimisation

Free SEO Tools

AI Tools for SEO

ChatGPT for SEO

Advanced Keyword Research and Targeting

- Understanding Search Intent (Informational, Navigational, Commercial, Transactional)
- Utilizing Long-Tail Keywords for Improved Targeting
- Keyword Research Tools and Techniques Beyond Basics
- Competitive Keyword Analysis and Gap Identification

Technical SEO Optimization Deep Dive

- Website Structure Optimization for Crawlability
- Advanced Log File Analysis and Troubleshooting
- Mobile SEO Best Practices and Auditing

Content Optimization Strategies

- Content Clustering and Topical Authority Building
- E-A-T (Expertise, Authoritativeness, Trustworthiness) Optimization
- Content Optimization for Featured Snippets
- Schema Markup for Enhanced Search Results
- Creating High-Quality, Engaging Content for SEO

On-Page and Off-Page Ranking Factors

Link Building Strategies and Outreach

Advanced SEO Analytics and Reporting

- Using Google Search Console for Advanced Insights
- Advanced Metrics Analysis (CTR, Dwell Time, Conversions)
- Data Visualization and SEO Reporting Techniques
- SEO Performance Tracking and KPI (Key Performance Indicator) Development

Off-Page SEO Beyond Backlinks

PPC Keyword Research

Budgets and Bidding in Google Ads

Creating a PPC Campaign

Display and Video Advertising

GDN, AI, and Performance Max

Display and Video Ad Formats

Targeting for Demand Generation

Remarketing for Display and Video Campaigns

Paid Search Metrics and Reports

Search, Display, and Video Campaign Optimisation

PPC (Pay-Per-Click) Campaign Management

- Campaign Structure Optimization
- Bidding Strategies & Automation
- Shopping Ads & Dynamic Search Ads
- Local Search Advertising
- Re-marketing & Audience Targeting

Ad Copywriting & Landing Page Optimization

- Psychology of Search Ads
- Ad Extensions & Creatives
- Landing Page Optimization for Conversions

Analytics & Reporting for SEM

- Attribution Modeling
- Advanced Conversion Tracking
- Data Visualization and Reporting
- Cross-Channel Measurement

Negative Keyword Strategies

Advanced ad Extension Utilization and Optimization

Google Analytics 4 (GA4) Fundamentals

Analytics, Data Privacy, and Protection

GA4 Account Set-Up

Linking GA4 to Other Tools

Types of GA4 Events

Advanced Custom Events in GA4

Key GA4 Reports

UTM Tracking with URL Builder

Demo Real-Time Data in GA4

Audiences in GA4

Advanced Data Analysis and Segmentation

User Behavior Analysis and Attribution Modeling

Advanced Website Optimization Techniques

Advanced E-commerce Analytics and Customer Journey Optimization

Data Visualization and Storytelling for Web Analytics

Emerging Technologies and the Future of Web Analytics

The Future of Web Analytics: Emerging Trends and Innovations

E-commerce Funnel Analysis and Optimization

Introduction to Content Marketing

Content Strategy Development

Content Creation

Content Distribution

Content Performance Measurement

Content Marketing Campaigns

Content Marketing Trends and Future Outlook

Advanced Content Marketing Strategies

Strategic Content Creation

Content Distribution Mastery

Advanced Analytics and Measurement

Advanced Content Marketing Campaigns

Emerging Trends in Content Marketing

Multimedia Content Creation and Creative Design

AI and Machine Learning in Content Personalization

Influencing the Consumer Journey Using Social

How Do Social Media Algorithms Work?

Key Social Media Platforms: Facebook and Instagram

Key Social Media Platforms: Twitter (X) and LinkedIn

Key Social Video Platform: YouTube

Setting Up a Social Media Experience for a Business

Sustaining a Social Community

Engaging an Audience Using Social Media

Five Key Steps for Creating a Social Campaign

Choosing the Right Social Media Platforms

Creating Engaging Social Media Content

Building Your Social Media Profiles and Pages

Growing Your Social Media Audience

Social Media Engagement and Interaction

Analyzing Social Media Performance

Introduction to Social Media Advertising

Email and Omnichannel Marketing

Email Marketing Legislation and Regulations

Building and Engaging Your Email List

Email Marketing Automation

Crafting Compelling Email Content

Email Subject Lines and Copy

Email Design and Images

Email Campaign Delivery Challenges

A/B Testing for Email Optimisation

Optimising Email Campaign Performance

Advanced Email List Segmentation and Targeting

Advanced Email Design and Copy writing

Advanced Email Automation Workflows

Advanced Email Analytics and Reporting

Deliverability and Legal Considerations

Advanced Email Marketing Strategies for Specific Industries

The Future of Email Marketing

CAN-SPAM Compliance

Email Marketing ROI (Return on Investment) Measurement

Email Marketing Best Practices and Tools

Introduction to mobile marketing

Mobile user behavior and trends

Mobile app development and design

Mobile advertising strategies and best practices

Mobile analytics and measurement

Mobile optimization techniques

Mobile messaging and SMS marketing

Mobile marketing campaigns and push notifications

Mobile search and location-based marketing

Mobile payment systems and technologies

Mobile privacy and security considerations

Mobile messaging tools – SMS and MMS marketing platforms
Mobile app development platforms – Appy Pie, Buildfire, and AppSheet
Mobile analytics tools – Google Analytics for Mobile, Firebase Analytics, and App Annie
Mobile optimization tools – Google’s Mobile-Friendly Test, Mobile-first indexing, and Accelerated Mobile Pages (AMP)

Foundations of Affiliate Marketing

Choosing Your Niche and Target Audience

Building Your Affiliate Marketing Platform

Traffic Generation Techniques

Conversion Optimization and Tracking

Legal and Ethical Considerations

The Future of Affiliate Marketing

Advanced Affiliate Marketing Strategies

Affiliate Program Management

Advanced Affiliate Marketing Techniques

Affiliate Relationship Building

Advanced Tracking and Analytics

Emerging Trends in Affiliate Marketing

Joint Venture Opportunities for Affiliates

Advanced Affiliate Recruitment and Optimization

Building High-Converting Affiliate Funnels

Email Marketing Automation for Affiliates

Instructor

Ajay Agarwal

Certificate in Advanced Digital Marketing and eCommerce

admin — Mon, 20 Jan 2014 18:27:55 +0000

The convergence of digital marketing and eCommerce has transformed the way businesses connect with consumers and drive sales. Our Advanced Digital Marketing and eCommerce course is designed to equip you with the sophisticated skills and knowledge needed to thrive in this dynamic landscape.

This course is not just about theory; it’s about practical application. You’ll have the opportunity to work on real-world case studies, analyze complex data sets, and implement advanced marketing strategies. Our expert instructors, seasoned professionals in the field, will guide you through the intricacies of crafting and executing successful digital campaigns.

You’ll gain a deep understanding of advanced SEO techniques, including technical SEO, local SEO, and international SEO, to drive organic traffic and enhance brand visibility. We’ll explore the art of crafting compelling content that resonates with your target audience and drives engagement. Furthermore, you’ll master the intricacies of paid advertising, including search, social, and display advertising, to maximize your marketing budget and achieve desired outcomes.

By the end of this program, you will be equipped with the skills and knowledge to develop and execute comprehensive digital marketing and eCommerce strategies that drive business growth. You’ll be able to analyze complex data, make informed decisions, and stay ahead of industry trends. Join us as we unlock the full potential of digital marketing and eCommerce.

*Disclaimer: Specific course content and modules may vary.*

You’ll Learn

eCommerce Website

Build websites easily, content management tool.

Search Engine Optimization

Optimize content for search engines, attract traffic.

Content Marketing

Content Marketing Strategies for Audience Engagement and Growth.

Search Engine Marketing

Online marketing using paid search ads (SEM).

Social Media Marketing

Build brands, drive sales on social media.

Website Analytics

Track website data to understand user behavior.

Email Marketing

Build relationships, convert leads through email.

Mobile Marketing

Mobile Marketing Strategies for Targeted and Engaging Campaigns.

Affiliate Marketing

Promote Products and Generate Revenue Through Affiliate Marketing.

Hands-on Projects

Transform Theory into Practice with Hands-On Projects.

Course Structure

Build Your Online Presence

Researching, Selecting and Buying Domain Name and Web Hosting

WordPress Installation and Configuration

How to Design a Website

Advanced WordPress & Woo Commerce Development

Main Pages of a Website

Installing Themes and Plugins for Advance Features

Advanced Design and User Experience (UX) for E-commerce

eCommerce Solutions

Advanced Woo Commerce Configuration and Optimization

Product Data Management i.e. ADD, MODIFY, DELETE & EDIT

Scalability and Performance Optimization Techniques

Building High-Converting Product Pages

Advanced Search & Filtering Enhancements

Security and Payment Processing Best Practices

Advanced Keyword Research and Targeting

- Understanding Search Intent (Informational, Navigational, Commercial, Transactional)
- Utilizing Long-Tail Keywords for Improved Targeting
- Keyword Research Tools and Techniques Beyond Basics
- Competitive Keyword Analysis and Gap Identification

Technical SEO Optimization Deep Dive

- Website Structure Optimization for Crawlability
- Advanced Log File Analysis and Troubleshooting
- Mobile SEO Best Practices and Auditing

Content Optimization Strategies

- Content Clustering and Topical Authority Building
- E-A-T (Expertise, Authoritativeness, Trustworthiness) Optimization
- Content Optimization for Featured Snippets
- Schema Markup for Enhanced Search Results
- Creating High-Quality, Engaging Content for SEO

On-Page and Off-Page Ranking Factors

Link Building Strategies and Outreach

Advanced SEO Analytics and Reporting

- Using Google Search Console for Advanced Insights
- Advanced Metrics Analysis (CTR, Dwell Time, Conversions)
- Data Visualization and SEO Reporting Techniques
- SEO Performance Tracking and KPI (Key Performance Indicator) Development

Off-Page SEO Beyond Backlinks

PPC (Pay-Per-Click) Campaign Management

- Campaign Structure Optimization
- Bidding Strategies & Automation
- Shopping Ads & Dynamic Search Ads
- Local Search Advertising
- Re-marketing & Audience Targeting

Ad Copywriting & Landing Page Optimization

- Psychology of Search Ads
- Ad Extensions & Creatives
- Landing Page Optimization for Conversions

Analytics & Reporting for SEM

- Attribution Modeling
- Advanced Conversion Tracking
- Data Visualization and Reporting
- Cross-Channel Measurement

Negative Keyword Strategies

Advanced ad Extension Utilization and Optimization

Advanced Content Marketing Strategies

Strategic Content Creation

Content Distribution Mastery

Advanced Analytics and Measurement

Advanced Content Marketing Campaigns

Emerging Trends in Content Marketing

Multimedia Content Creation and Creative Design

AI and Machine Learning in Content Personalization

Advanced Data Analysis and Segmentation

User Behavior Analysis and Attribution Modeling

Advanced Website Optimization Techniques

Advanced E-commerce Analytics and Customer Journey Optimization

Data Visualization and Storytelling for Web Analytics

Emerging Technologies and the Future of Web Analytics

The Future of Web Analytics: Emerging Trends and Innovations

E-commerce Funnel Analysis and Optimization

Choosing the Right Social Media Platforms

Creating Engaging Social Media Content

Building Your Social Media Profiles and Pages

Growing Your Social Media Audience

Social Media Engagement and Interaction

Analyzing Social Media Performance

Introduction to Social Media Advertising

Advanced Email List Segmentation and Targeting

Advanced Email Design and Copy writing

Advanced Email Automation Workflows

Advanced Email Analytics and Reporting

Deliverability and Legal Considerations

Advanced Email Marketing Strategies for Specific Industries

The Future of Email Marketing

CAN-SPAM Compliance

Email Marketing ROI (Return on Investment) Measurement

Email Marketing Best Practices and Tools

Advanced Affiliate Marketing Strategies

Affiliate Program Management

Advanced Affiliate Marketing Techniques

Affiliate Relationship Building

Advanced Tracking and Analytics

Emerging Trends in Affiliate Marketing

Joint Venture Opportunities for Affiliates

Advanced Affiliate Recruitment and Optimization

Building High-Converting Affiliate Funnels

Email Marketing Automation for Affiliates

Introduction to mobile marketing

Mobile user behavior and trends

Mobile app development and design

Mobile advertising strategies and best practices

Mobile analytics and measurement

Mobile optimization techniques

Mobile messaging and SMS marketing

Mobile marketing campaigns and push notifications

Mobile search and location-based marketing

Mobile payment systems and technologies

Mobile privacy and security considerations

Mobile messaging tools – SMS and MMS marketing platforms
Mobile app development platforms – Appy Pie, Buildfire, and AppSheet
Mobile analytics tools – Google Analytics for Mobile, Firebase Analytics, and App Annie
Mobile optimization tools – Google’s Mobile-Friendly Test, Mobile-first indexing, and Accelerated Mobile Pages (AMP)

Instructor

Ajay Agarwal

2 Months Internship in Digital Marketing Course

admin — Fri, 07 Jun 2013 11:34:14 +0000

Overview

Equip yourself for a thriving digital marketing career with this intensive 2-month Internship in Digital Marketing Certificate program. Through a blend of coursework and real-world experience, you’ll gain a comprehensive understanding of essential digital marketing channels and tactics.

Learn SEO, social media marketing, content marketing, and email marketing from industry professionals. You’ll then apply your knowledge through a hands-on internship, working on practical projects and gaining valuable experience under the guidance of experienced mentors.

By the program’s end, you’ll earn a recognized certificate and be prepared to launch your digital marketing career with confidence.

You’ll Learn

eCommerce Website

Build websites easily, content management tool.

Search Engine Optimization

Optimize content for search engines, attract traffic.

Content Marketing

Content Marketing Strategies for Audience Engagement and Growth.

Search Engine Marketing

Online marketing using paid search ads (SEM).

Social Media Marketing

Build brands, drive sales on social media.

Website Analytics

Track website data to understand user behavior.

Email Marketing

Build relationships, convert leads through email.

Hands-on Projects

Transform Theory into Practice with Hands-On Projects.

Course Structure

What is Digital Marketing?

Inbound and Outbound Marketing

Digital Marketing Channels

What is AI in Digital Marketing?

Staying Relevant in Digital Marketing

Audience Listening Tools

Competitive Research

The Traditional Funnel and the Buyer’s Journey

The Evolution of the Buyer’s Journey

Integrating Offline and Digital Marketing

How Do Search Engines Rank Pages?

Search Engine Results Page (SERP)

How to Conduct SEO Keyword Research

Technical Optimisation

Page Experience Ranking Signal

Google Search Console

On-Page and Off-Page Optimisation

Free SEO Tools

AI Tools for SEO

ChatGPT for SEO

PPC Keyword Research

Budgets and Bidding in Google Ads

Creating a PPC Campaign

Display and Video Advertising

GDN, AI, and Performance Max

Display and Video Ad Formats

Targeting for Demand Generation

Remarketing for Display and Video Campaigns

Paid Search Metrics and Reports

Search, Display, and Video Campaign Optimisation

Influencing the Consumer Journey Using Social

How Do Social Media Algorithms Work?

Key Social Media Platforms: Facebook, WhatsApp, and Instagram

Key Social Media Platforms: Twitter (X) and LinkedIn

Key Social Video Platforms: YouTube and TikTok

Setting Up a Social Media Experience for a Business

Sustaining a Social Community

Engaging an Audience Using Social Media

Five Key Steps for Creating a Social Campaign

Social Commerce Channels

Google Analytics 4 (GA4) Fundamentals

Analytics, Data Privacy, and Protection

GA4 Account Set-Up

Linking GA4 to Other Tools

Types of GA4 Events

Advanced Custom Events in GA4

Key GA4 Reports

UTM Tracking with URL Builder

Real-Time Data in GA4

Audiences in GA4

Email and Omnichannel Marketing

Email Marketing Legislation and Regulations

CRMs

Marketing Automation

Email Marketing Workflows and Benefits

Email Subject Lines and Copy

Email Design and Images

Email Campaign Delivery Challenges

A/B Testing for Email Optimisation

Optimising Email Campaign Performance

Build Your Online Presence

How to Design a Website

Website Optimisation and the Buyer’s Journey

Main Pages of a Website

Design Principles

UX and UI

eCommerce Solutions

eCommerce Marketplaces

Website Metrics

A/B Testing for Website Optimisation

Search Engine Marketing – Advance Digital Marketing Course

Advanced Online Digital Marketing Course Certificate

You’ll Learn

Advance Digital Marketing

eCommerce Website

Search Engine Optimization

Content Marketing

Search Engine Marketing

Social Media Marketing

Website Analytics

Email Marketing

Mobile Marketing

Affiliate Marketing

Hands-on Projects

Course Structure

Advance Digital Marketing

WordPress E-commerce Website Development

Search Engine Optimization (SEO)

Advance Search Engine Optimization (SEO)

Search Engine Marketing

Advance Search Engine Marketing (SEM)

Website Analytics

Advance Website Analytics

Content Marketing

Advance Content Marketing

Social Media Marketing (SMM)

Advance Social Media Marketing (SMM)

Email Marketing

Advance Email Marketing

Mobile Marketing

Affiliate Marketing

Advance Affiliate Marketing

Instructor

Ajay Agarwal

Certificate in Advanced Digital Marketing and eCommerce

You’ll Learn

Advanced Digital Marketing and eCommerce

eCommerce Website

Search Engine Optimization

Content Marketing

Search Engine Marketing

Social Media Marketing

Website Analytics

Email Marketing

Mobile Marketing

Affiliate Marketing

Hands-on Projects

Course Structure

Advanced Digital Marketing and eCommerce

WordPress E-commerce Website Development

Advance Search Engine Optimization (SEO)

Advance Search Engine Marketing (SEM)

Advance Content Marketing

Advance Website Analytics

Advance Social Media Marketing (SMM)

Advance Email Marketing

Advance Affiliate Marketing

Mobile Marketing

Instructor

Ajay Agarwal

2 Months Internship in Digital Marketing Course

Overview

You’ll Learn

eCommerce Website

Search Engine Optimization

Content Marketing

Search Engine Marketing

Social Media Marketing

Website Analytics

Email Marketing

Hands-on Projects

Course Structure

1. Digital Marketing

2. Search Engine Optimization

3. Search Engine Marketing

4. Social Media Marketing

5. Website Analytics

6. Email Marketing

7. eCommerce Website

Instructor