Web – Advance Digital Marketing Course https://digitalmarkating.com Sat, 13 Jul 2024 02:09:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://digitalmarkating.com/wp-content/uploads/2024/07/7-150x150.jpg Web – Advance Digital Marketing Course https://digitalmarkating.com 32 32 Advanced SEO and Content Marketing Certificate https://digitalmarkating.com/product/advanced-seo-and-content-marketing-certificate/ Wed, 26 Aug 2020 15:48:43 +0000 http://impreza23.us-themes.com/?post_type=product&p=66

In today’s fiercely competitive digital landscape, where algorithms evolve rapidly and consumer expectations soar, traditional SEO and content marketing strategies alone are no longer sufficient. To thrive, businesses and marketers must possess a deep understanding of advanced techniques, coupled with a strategic mindset.

Our Advanced SEO and Content Marketing course is meticulously designed to empower you with the knowledge and skills to not only survive but excel in this dynamic environment. This program is not for beginners; it’s crafted for seasoned professionals seeking to elevate their expertise and drive tangible results.

Beyond content creation, this course emphasizes the critical role of technical SEO in enhancing website performance and user experience. You will learn how to optimize website architecture, improve page speed, and ensure seamless mobile responsiveness. We will also explore advanced link building strategies to establish your website as a trusted authority within your industry.

By the end of this program, you will emerge as a seasoned SEO and content marketing professional, capable of developing and executing comprehensive strategies that drive organic traffic, enhance brand visibility, and ultimately contribute to your business’s bottom line.

Are you ready to unlock the full potential of your online presence? Join us and embark on a transformative journey to master the art of advanced SEO and content marketing.

*Disclaimer: Specific course content and modules may vary.*

You’ll Learn

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Search Engine Optimization

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Content Marketing

Course Structure

↗      How Do Search Engines Rank Pages?

↗      Search Engine Results Page (SERP)

↗      How to Conduct SEO Keyword Research

↗      Technical  Optimisation

↗      Page Experience Ranking Signal

↗      Google Search Console

↗      On-Page and Off-Page Optimisation

↗      Free SEO Tools

↗      AI Tools for SEO

↗      ChatGPT for SEO

↗      Advanced Keyword Research and Targeting

    • Understanding Search Intent (Informational, Navigational, Commercial, Transactional)
    • Utilizing Long-Tail Keywords for Improved Targeting
    • Keyword Research Tools and Techniques Beyond Basics
    • Competitive Keyword Analysis and Gap Identification

↗      Technical SEO Optimization Deep Dive

    • Website Structure Optimization for Crawlability
    • Advanced Log File Analysis and Troubleshooting
    • Mobile SEO Best Practices and Auditing

↗      Content Optimization Strategies

    • Content Clustering and Topical Authority Building
    • E-A-T (Expertise, Authoritativeness, Trustworthiness) Optimization
    • Content Optimization for Featured Snippets
    • Schema Markup for Enhanced Search Results
    • Creating High-Quality, Engaging Content for SEO

↗      On-Page and Off-Page Ranking Factors

↗      Link Building Strategies and Outreach

↗      Advanced SEO Analytics and Reporting

    • Using Google Search Console for Advanced Insights
    • Advanced Metrics Analysis (CTR, Dwell Time, Conversions)
    • Data Visualization and SEO Reporting Techniques
    • SEO Performance Tracking and KPI (Key Performance Indicator) Development

↗      Off-Page SEO Beyond Backlinks

↗      Introduction to Content Marketing

↗      Content Strategy Development

↗      Content Creation

↗      Content Distribution

↗      Content Performance Measurement

↗      Content Marketing Campaigns

↗      Content Marketing Trends and Future Outlook

↗      Advanced Content Marketing Strategies

↗      Strategic Content Creation

↗      Content Distribution Mastery

↗     Advanced Analytics and Measurement

↗      Advanced Content Marketing Campaigns

↗      Emerging Trends in Content Marketing

↗      Multimedia Content Creation and Creative Design

↗      AI and Machine Learning in Content Personalization

Instructor

Ajay Agarwal

LinkedIn
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Advanced Digital Marketing Web Analytics Certification https://digitalmarkating.com/product/advanced-digital-marketing-web-analytics-certification/ Fri, 07 Jun 2013 11:38:12 +0000 http://demo2.woothemes.com/woocommerce/?post_type=product&p=99

Our Advanced Digital Marketing Web Analytics Certification program is designed to equip professionals with the advanced skills and knowledge required to harness the full potential of web analytics.

This comprehensive program delves beyond the basics, focusing on advanced data analysis techniques, predictive modeling, and data-driven decision-making. Participants will learn to uncover hidden insights, optimize digital marketing campaigns, and measure the true impact of their efforts.

With a strong emphasis on practical application, the program empowers professionals to become data-driven marketing leaders.

You’ll Learn

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Website Analytics

Course Structure

↗      Google Analytics 4 (GA4) Fundamentals

↗      Analytics, Data Privacy, and Protection

↗      GA4 Account Set-Up

↗      Linking GA4 to Other Tools

↗      Types of GA4 Events

↗      Advanced Custom Events in GA4

↗      Key GA4 Reports

↗      UTM Tracking with URL Builder

↗      Demo Real-Time Data in GA4

↗       Audiences in GA4

↗      Advanced Data Analysis and Segmentation

↗      User Behavior Analysis and Attribution Modeling

↗      Advanced Website Optimization Techniques

↗      Advanced E-commerce Analytics and Customer Journey Optimization

↗      Data Visualization and Storytelling for Web Analytics

↗      Emerging Technologies and the Future of Web Analytics

↗      The Future of Web Analytics: Emerging Trends and Innovations

↗      E-commerce Funnel Analysis and Optimization

Instructor

Ajay Agarwal

LinkedIn
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Advanced Email and Mobile Marketing Certification https://digitalmarkating.com/product/advanced-email-and-mobile-marketing-certification/ Fri, 07 Jun 2013 11:37:23 +0000 http://demo2.woothemes.com/woocommerce/?post_type=product&p=96

Our Advanced Email and Mobile Marketing Certification program is designed to equip digital marketers with the sophisticated skills needed to excel in these dynamic channels.

Beyond foundational knowledge, this program delves into advanced strategies for crafting highly targeted and personalized email campaigns, leveraging automation, and maximizing ROI. It also covers the intricacies of mobile marketing, including app marketing, mobile advertising, and SMS marketing.

Participants will learn to optimize for different mobile devices, create engaging mobile experiences, and measure mobile marketing campaign performance effectively. This certification program is ideal for professionals seeking to elevate their email and mobile marketing expertise and drive significant business growth.

You’ll Learn

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Email Marketing

Build relationships, convert leads through email.

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Mobile Marketing

Mobile Marketing Strategies for Targeted and Engaging Campaigns.

Course Structure

↗      Email and Omnichannel Marketing

↗      Email Marketing Legislation and Regulations

↗      Building and Engaging Your Email List

↗      Email Marketing  Automation

↗      Crafting Compelling Email Content

↗      Email Subject Lines and Copy

↗      Email Design and Images

↗      Email Campaign Delivery Challenges

↗      A/B Testing for Email Optimisation

↗      Optimising Email Campaign Performance

↗      Advanced Email List Segmentation and Targeting

↗      Advanced Email Design and Copy writing

↗      Advanced Email Automation Workflows

↗      Advanced Email Analytics and Reporting

↗      Deliverability and Legal Considerations

↗      Advanced Email Marketing Strategies for Specific Industries

↗      The Future of Email Marketing

↗      CAN-SPAM Compliance

↗      Email Marketing ROI (Return on Investment) Measurement

↗      Email Marketing Best Practices and Tools

↗      Introduction to mobile marketing

↗      Mobile user behavior and trends

↗      Mobile app development and design

↗      Mobile advertising strategies and best practices

↗      Mobile analytics and measurement

↗      Mobile optimization techniques

↗      Mobile messaging and SMS marketing

↗      Mobile marketing campaigns and push notifications

↗      Mobile search and location-based marketing

↗      Mobile payment systems and technologies

↗      Mobile privacy and security considerations

  • Mobile messaging tools – SMS and MMS marketing platforms
  • Mobile app development platforms – Appy Pie, Buildfire, and AppSheet
  • Mobile analytics tools – Google Analytics for Mobile, Firebase Analytics, and App Annie
  • Mobile optimization tools – Google’s Mobile-Friendly Test, Mobile-first indexing, and Accelerated Mobile Pages (AMP)

Instructor

Ajay Agarwal

LinkedIn
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Basic Course in Email and Affiliate Marketing Certification https://digitalmarkating.com/product/basic-course-in-email-and-affiliate-marketing-certification/ Fri, 07 Jun 2013 11:35:18 +0000 http://demo2.woothemes.com/woocommerce/?post_type=product&p=90

Email and affiliate are two powerful strategies that businesses can leverage to drive brand awareness, engage with customers, increase conversions, and boost revenue While email marketing focuses on building relationships through personalized communication, affiliate marketing allows businesses to expand their reach and generate sales partnerships with affiliates. Understanding the ins and outs of these two marketing channels is essential for marketers and business owners looking to enhance their online presence and drive business growth.

Our Email and Affiliate Marketing Course is designed to provide participants with a comprehensive understanding of both email and affiliate strategies, best practices, tools. Whether you are a marketing professional looking to refine your skills, a business owner seeking to maximize your marketing efforts, or an aspiring marketer wanting to explore new avenues for revenue generation, this course offers valuable insights and practical training to help you succeed in the competitive digital landscape.

You’ll Learn

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Email Marketing

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Affiliate Marketing

Course Structure

↗      Email and Omnichannel Marketing

↗      Email Marketing Legislation and Regulations

↗      Building and Engaging Your Email List

↗      Email Marketing  Automation

↗      Crafting Compelling Email Content

↗      Email Subject Lines and Copy

↗      Email Design and Images

↗      Email Campaign Delivery Challenges

↗      A/B Testing for Email Optimisation

↗      Optimising Email Campaign Performance

↗      Foundations of Affiliate Marketing

↗      Choosing Your Niche and Target Audience

↗      Building Your Affiliate Marketing Platform

↗      Traffic Generation Techniques

↗      Conversion Optimization and Tracking

↗      Legal and Ethical Considerations

↗      The Future of Affiliate Marketing

Instructor

Ajay Agarwal

LinkedIn
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Basic Digital Marketing Essentials Short Course https://digitalmarkating.com/product/basic-digital-marketing-essentials-short-course/ Fri, 07 Jun 2013 11:33:05 +0000 http://demo2.woothemes.com/woocommerce/?post_type=product&p=83

Our Basic Digital Marketing Essentials Short Course is designed to provide a solid foundation for individuals seeking to embark on a career in digital marketing or enhance their existing skill set.

This comprehensive program covers the fundamental principles and practices of digital marketing, equipping participants with the essential knowledge to navigate the ever-evolving digital landscape.

Through a blend of theoretical concepts and practical exercises, participants will gain a comprehensive understanding of key digital marketing channels, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising.

This course serves as a stepping stone for those aspiring to build a successful career in the dynamic field of digital marketing.

You’ll Learn

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eCommerce Website

Build websites easily, content management tool.

find_in_page

Search Engine Optimization

Optimize content for search engines, attract traffic.

file_copy

Content Marketing

Content Marketing Strategies for Audience Engagement and Growth.

ads_click

Search Engine Marketing

Online marketing using paid search ads (SEM).

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Social Media Marketing

Build brands, drive sales on social media.

analytics

Website Analytics

Track website data to understand user behavior.

contact_mail

Email Marketing

Build relationships, convert leads through email.

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Hands-on Projects

Transform Theory into Practice with Hands-On Projects.

Course Structure

↗      How Do Search Engines Rank Pages?

↗      Search Engine Results Page (SERP)

↗      How to Conduct SEO Keyword Research

↗      Technical  Optimisation

↗      Page Experience Ranking Signal

↗      Google Search Console

↗      On-Page and Off-Page Optimisation

↗      Free SEO Tools

↗      AI Tools for SEO

↗      ChatGPT for SEO

↗      PPC Keyword Research

↗      Budgets and Bidding in Google Ads

↗      Creating a PPC Campaign

↗      Display and Video Advertising

↗      GDN, AI, and Performance Max

↗      Display and Video Ad Formats

↗      Targeting for Demand Generation

↗      Remarketing for Display and Video Campaigns

↗      Paid Search Metrics and Reports

↗      Search, Display, and Video Campaign Optimisation

↗      Google Analytics 4 (GA4) Fundamentals

↗      Analytics, Data Privacy, and Protection

↗      GA4 Account Set-Up

↗      Linking GA4 to Other Tools

↗      Types of GA4 Events

↗      Advanced Custom Events in GA4

↗      Key GA4 Reports

↗      UTM Tracking with URL Builder

↗      Demo Real-Time Data in GA4

↗       Audiences in GA4

↗      Influencing the Consumer Journey Using Social

↗      How Do Social Media Algorithms Work?

↗      Key Social Media Platforms: Facebook and Instagram

↗      Key Social Media Platforms: Twitter (X) and LinkedIn

↗      Key Social Video Platform: YouTube

↗      Setting Up a Social Media Experience for a Business

↗      Sustaining a Social Community

↗      Engaging an Audience Using Social Media

↗      Five Key Steps for Creating a Social Campaign

↗      Email and Omnichannel Marketing

↗      Email Marketing Legislation and Regulations

↗      Building and Engaging Your Email List

↗      Email Marketing  Automation

↗      Crafting Compelling Email Content

↗      Email Subject Lines and Copy

↗      Email Design and Images

↗      Email Campaign Delivery Challenges

↗      A/B Testing for Email Optimisation

↗      Optimising Email Campaign Performance

↗      Introduction to Content Marketing

↗      Content Strategy Development

↗      Content Creation

↗      Content Distribution

↗      Content Performance Measurement

↗      Content Marketing Campaigns

↗      Content Marketing Trends and Future Outlook

Instructor

Ajay Agarwal

LinkedIn
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