Overview
Equip yourself for a thriving digital marketing career with this intensive 2-month Internship in Digital Marketing Certificate program. Through a blend of coursework and real-world experience, you’ll gain a comprehensive understanding of essential digital marketing channels and tactics.
Learn SEO, social media marketing, content marketing, and email marketing from industry professionals. You’ll then apply your knowledge through a hands-on internship, working on practical projects and gaining valuable experience under the guidance of experienced mentors.
By the program’s end, you’ll earn a recognized certificate and be prepared to launch your digital marketing career with confidence.
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You’ll Learn
Course Structure
↗ What is Digital Marketing?
↗ Inbound and Outbound Marketing
↗ Digital Marketing Channels
↗ What is AI in Digital Marketing?
↗ Staying Relevant in Digital Marketing
↗ Audience Listening Tools
↗ Competitive Research
↗ The Traditional Funnel and the Buyer’s Journey
↗ The Evolution of the Buyer’s Journey
↗ Integrating Offline and Digital Marketing
↗ How Do Search Engines Rank Pages?
↗ Search Engine Results Page (SERP)
↗ How to Conduct SEO Keyword Research
↗ Technical Optimisation
↗ Page Experience Ranking Signal
↗ Google Search Console
↗ On-Page and Off-Page Optimisation
↗ Free SEO Tools
↗ AI Tools for SEO
↗ ChatGPT for SEO
↗ PPC Keyword Research
↗ Budgets and Bidding in Google Ads
↗ Creating a PPC Campaign
↗ Display and Video Advertising
↗ GDN, AI, and Performance Max
↗ Display and Video Ad Formats
↗ Targeting for Demand Generation
↗ Remarketing for Display and Video Campaigns
↗ Paid Search Metrics and Reports
↗ Search, Display, and Video Campaign Optimisation
↗ Influencing the Consumer Journey Using Social
↗ How Do Social Media Algorithms Work?
↗ Key Social Media Platforms: Facebook, WhatsApp, and Instagram
↗ Key Social Media Platforms: Twitter (X) and LinkedIn
↗ Key Social Video Platforms: YouTube and TikTok
↗ Setting Up a Social Media Experience for a Business
↗ Sustaining a Social Community
↗ Engaging an Audience Using Social Media
↗ Five Key Steps for Creating a Social Campaign
↗ Social Commerce Channels
↗ Google Analytics 4 (GA4) Fundamentals
↗ Analytics, Data Privacy, and Protection
↗ GA4 Account Set-Up
↗ Linking GA4 to Other Tools
↗ Types of GA4 Events
↗ Advanced Custom Events in GA4
↗ Key GA4 Reports
↗ UTM Tracking with URL Builder
↗ Real-Time Data in GA4
↗ Audiences in GA4
↗ Email and Omnichannel Marketing
↗ Email Marketing Legislation and Regulations
↗ CRMs
↗ Marketing Automation
↗ Email Marketing Workflows and Benefits
↗ Email Subject Lines and Copy
↗ Email Design and Images
↗ Email Campaign Delivery Challenges
↗ A/B Testing for Email Optimisation
↗ Optimising Email Campaign Performance
↗ Build Your Online Presence
↗ How to Design a Website
↗ Website Optimisation and the Buyer’s Journey
↗ Main Pages of a Website
↗ Design Principles
↗ UX and UI
↗ eCommerce Solutions
↗ eCommerce Marketplaces
↗ Website Metrics
↗ A/B Testing for Website Optimisation
Instructor
Ajay Agarwal
